Find And Follow Your Passion With New York Creative Interns

This post was originally posted on Work It Brooklyn:


On November 10th, join creative college students and young professionals for a full-day of discussions and workshops designed to give you the tools needed to create you dream career. Meet creatives from the most exciting companies in New York City, get an edge in your career, and make amazing connections.

Our friends at New York Creative Interns are hosting another spectacular event and Work It Brooklyn is so stoked to announce our involvement as media partners for this amazing event. Speakers include creative professionals from Travel Channel, New York Magazine, USA Network, Behance, MoMA PS1, and many more. The event also includes a 50+ company career fair.

Start your Saturday morning keynote is Tina Roth Eisenberg (aka @swissmiss), attend the internship and career fair and choose amongst several cool sessions to attend over the course of the day.

For our Work It Brooklyn peeps, might we suggest:Seeking Success Within: Reveal What You Want & How To Achieve It with Rhonda Schaller, Director // Center for Career & Professional Development Pratt InstituteFrom Creation to Compensation: Overcome the Starving Artist Stigma with Rebecca Taylor, Communications Director // MoMA PS1; Tim Smith, Manager // Marvel Comics; Opus Moreschi, Colbert Report; Sarah Cooper, UX Designer // GoogleCreative Alchemy: Convert Opportunities into Career Gold with Monico Lo, Senior Art Director and Megan Nuttall, Senior Writer // both of kbs+The Art of Negotiation: How to Earn What You're Worth with (friend of Work It Brooklyn) Jim Hopkinson, President // Hopkinson Creative Media

But, hey, if that particular line-up is not your thing, check out the schedule and choose the sessions you’d like to attend.

Details:Find & Follow Your Passion: A Full Day ConferenceBy NY Creative Interns in partnership with the Center for Career & Professional Development at Pratt Institute.Date: Saturday, November 10, 9am - 5:30pmLocation: Pratt Institute. 200 Willoughby Ave, Brooklyn, NY 11205Register: conf.nycreativeinterns.com

Tickets: Students: $50 // Recent Grads: $75 // Young Professionals: $150Work It Brooklyn members, use the code WorkItLove for 20% off any non-Pratt ticket.Register and learn more: conf.nycreativeinterns.com

You: The Brand | Part Five - Cover Letters

Gentle readers, no one likes to write a cover letter. No one.

And here's why: It's hard. It's hard to get all that awesome about you squished into a couple of short paragraphs, all the while also saying how amazing the company you're reaching out to is.

As part of this series on branding yourself (you can read the first post here), your MatchGirl wants to take you back to basics. Sure it's great to have yourself up-to-date on every social network and it's amazing if you work in a creative industry and can make a website or resume that gets you some press or attention. But all that means little if you can't do the work and if you don't cover the basics.

Just like when you are re-building your resume (though, really, you should have done that by now), you need to be very specific in your cover letter. A one size fits all approach does not work here.

Some tips to get you going:

1. Pull the key words out of the job description. These key words will become the basis for your letter.
2. What are the main areas of expertise the job posting lists? How do these fit with what you've accomplished. Use the top ones to form the meat of your letter.
3. What is the company up to? If the company name is on the posting, do a little legwork and find out what's great about the company - what you are interested in and think about how that applies to the job for which you're applying. 
4. Keep it short. You're not writing a novel , or even an essay, here. Three or four short paragraphs will do it. You need to whet their appetite for finding out more about you.

Writing a killer cover takes time. And the time is worth it. The more you write, the more you tweak them to fit each different application, the easier they will come. And, as always, like anything in your job hunt, there is no shame in asking a pal in the industry to take a look at it for you. That's what friends are for!

What are some of your best cover letter tips?

You: The Brand | Part Three - Now What?

All right, gentle readers, if you've been following along the past couple of posts, you are prepared for the next step: Taking the pieces of what you've put together and doing something with them.

What?
Come now. You didn't think that people would just come to you, now that you've got this beautiful resume and those coordinated social media profiles, did you?
If you are your own brand (hint: you are), you need to get out there and sell yourself!

And yes, gentle readers, your MatchGirl is well aware that this might be the hardest part of all.

As many of you know, I co-host networking events for creative freelancers and entrepreneurs in Brooklyn. I attend as many events as I can, that are geared to tech and social media especially. If I have an opportunity to network, I will do my best to get myself out there. When I was working for an agency, I did it on behalf of the agency - smiling, shaking hands, speaking in a positive way about all the cool things we were doing or had in the pipeline - and I'd do it for myself, as well. Here's the thing, dear readers, it's 100 times easier to sell something or someone else than it is to sell the idea of yourself.

A few things you're going to need to get started:

Business cards. Even in this digital age, many people still like to collect paper business cards to add to their collection. Don't use price as an excuse. You can get beautiful, custom cards a few bucks. Services like Moo Cards (where I actually got mine for free, using a Klout perk) and VistaPrint offer great products at very affordable prices.

A charged phone. Others may not be as on top of things as you are. Make sure your mobile is charged so you can take the phone number and email address of anyone you meet who you'd like to get in touch with in the future.

Chutzpah. Going to events and putting yourself out there requires a lot of gumption. You're going to need to go up to people you don't know and introduce yourself - representing the brand of you. You're going to need confidence to do this - confidence in what you're selling.


Next post? How to talk about yourself without coming across as a braggart or a bore.

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You: The Brand | Part Two - Social Networks

Earlier in the week, gentle readers, we wrote about beginning the rebranding of you - starting with your resume.

Today, your MatchGirl wants to talk to you about branding yourself across your social networks. You might think that this is the least of your worries, but in this day and age, where employers are Googling your name, where some interviewers are asking for social logins, and where unemployment is still over 8% across the country, you need to pay careful attention to how you come across. Everywhere.

Let's talk about that. Take a peek at my Google profile picture here on Blogger. Then head on over to my Twitter account. Check out my about.me page and you'll see the same image. Pinterest? Yep. Instagram (viewed here with Webstagram)? Check. And if you were to meet me in person and see my business card, you'd see the same image. Why? Because your image on social platforms is a branding opportunity. And on social platforms, consistency matters.

I make an exception on LinkedIn, where a straight up, pro-looking headshot is more appropriate. You'll notice, though, the same color combos - navy and white (and me). There is no doubt that these networks are related. Are you on LinkedIn? Take a second and check that your photo is one a potential employer would be drawn to - no babies, no pets, no plastic beer cups. Refer to Tuesday's post and make sure your resume fits the brand of you that you're building now - not the person you were ten years ago.

Is your Facebook profile private? Or is it one that any one can see? That search engines can index? If you want to use Facebook as a place to espouse political views, to share pictures of you doing keg stands or anything else that a potential employer might find ... unseemly, make your profile private. My personal Facebook profile is private, while I have a page for Unemployed Brooklyn. And I use LinkedIn for connecting with professional organizations and people.

What about Twitter? What are you talking about and sharing? Does it reflect how you want to be perceived by others?

What other social platforms do you live on? If they are public, are you cognizant of what you are putting out there? Right now, you need to be all about selling the brand of you and if you're not paying attention to what that brand is saying, you may get overlooked for someone who is better at it.

I'll finish, gentle readers, with one big question to ask yourself when you're living online:

Is this something I'd be embarrassed by if my mother saw it?
If the answer is yes, you probably don't want a potential boss to see it either.


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Pick A Job | Advice from Mad Men

This is America. Pick a job and then become the person that does it.  - Bobbie Barrett, Mad Men "The New Girl"

Last week, gentle readers, your MatchGirl wrote about whether it was possible for one to truly reinvent themselves in the digital age. With our more connected world comes greater visibility. And less of a chance to hide who you might have been.

In thinking about it more, though, I wonder if we can use social tools to - not to hide from who we were - but to be open about our transformations. 

It's something I've certainly done, from the beginning of my time writing Unemployed Brooklyn through the fun ride of Hire Me Martha to me finally landing in a place that I truly love - thinking about, playing on, moving forward with and working in the field of social media. 

On some level, this quote still rings true. America is still the land of opportunity, the place where you can decide what or who you want to be and then work your ass off to do it. Sure, it matters, still who you know and who you meet. But you can know those people. You can met them. And social tools make it even easier.

So, did I follow the advice of Bobbie Barrett, Don Draper's ambitious lover in season 2 of Mad Men? Yes. I did. And then I went further.

I've been nothing but transparent about my career change. I've been nothing but honest about who I am and where I come from. I'm happy to tell would-be-employers that I don't come from a traditional PR or marketing background. I didn't study it in school. I learned it in the real world. In a country where Americans have, on average, 7 jobs in their lifetime, isn't it better to keep learning and growing as you work? To keep acquiring new skills? To keep making your personal brand stronger and more marketable? 

If I'd learned these skills in school, I wouldn't have been taught about social media. It didn't exist. And it's possible I would find myself in a much worse unemployment position than I do right now. Because it's very possible that if I had been taught PR or marketing at university I would not have figured out the social tools that are so very necessary in today's world. 

I wouldn't have fallen in love with social media because I wouldn't have found it on my own. I wouldn't have been in a position to take chances and express myself. I might not have thought to start this blog.

Or maybe I would have figured it out.

It's no good looking at what might have been, anyway. But, gentle readers, it is important to focus at the task at hand.

So, take Mrs. Barrett's advice: Pick a job and then become the person who does it.

Reinvention In The Digital Age

It used to be, gentle readers, that one could go off to college and be a different person than they were in high school. It used to be that one could move to a new city or a new country and be a different person than the one they had been before.

And your MatchGirl isn't speaking about anything nefarious. It's simply that it used to be so simple to leave one's old self behind. To invent yourself from scratch. Or, at the very least, put aside your bookish nerdy self and become a cheerleader-type. Or some such thing.

But how do we do that now?
In this digital age, when everything about you is available for everyone else to see?

It's hard to escape your past, for sure, but it's not so hard to look to your future.
Your MatchGirl's advice to those looking to reinvent themselves, just do it. You don't need to forget who you were (or are) to get where you are going. But you do need to see where it is you want to be.

And honestly, from one geeky girl, who never did turn into a cheerleader-type, to someone probably not that different (if you're reading this little tome, anyway), why would you want to lose all that old stuff? It's what adds up to make you who you are today. And that person ... probably doesn't suck.

Changing the Conversation

Today, gentle readers, your MatchGirl must announce some changes to this little blog.

It's served me well, since its inception, nearly three years ago. And it has evolved as my life has changed. And, as my life continues to evolve and change, Unemployed Brooklyn must, as well.

Don't fear, I'm not doing away with it.
There is far too much going on right now, in the current political and employment landscape to abandon it. There is too much at stake.

That said, dear ones, I will be keeping this blog focussed on issues that affect the American people as a whole. And, of course, I will follow the Republican primary (will tomorrow's, in NH, be telling?) and the general election. And any issues that may arise. From time to time I will share a piece on job hunting, interviewing or general personal development.

But as I have been spending more and more of my time thinking on topics related to social media, brand building and online relationships (and in a very different way than I *used* to thin of online relationships), I have decided to launch a new platform on which to share these thoughts. You can find that at brianacampbell.net. And, of course, if you want to check out how my home life is faring, swing on over to A Precious Environment.

Thanks to all of you for joining me on this adventure... let's keep going!

New Channels for Old School Businesses

Tonight, gentle readers, your MatchGirl is moderating a panel on how to use social media to promote your creative business. It's a Work It Brooklyn hosted discussion. And it's important.

On a call just the other day, a colleague asked if we were doing enough to cater to small businesses. Do digital events and social media conferences preach to the choir, or do they seem open and inclusive, and, to my mind more importantly, educational, to the public at large? Your MatchGirl finds the tech community in New York to be one that's super welcoming and inclusive. But she also agrees that conferences are often expensive and geared towards those already working within the industry.

That's partly why I'm so excited for tonight's Work It Brooklyn event. Through it, we hope to educate people on how to use social media to promote their creative business. To promote themselves. We've got an amazing group of people on board, all of whom have built their own brand and business via online social networks and non-traditional means.

This event will give you a little education on how to use social media platforms, and your existing networks, to promote yourself. The world of social media platforms is about more than looking at pictures of kids and kittens. It's about more than 140 characters of what you had for dinner. It's about more than a fucked up little kid, fresh from the dentist's office.

It's a tool. And what you do with it is up to you.



Interested? Register here.

Work It Brooklyn: Using Social Media to Promote Your Creative Business

As you know, gentle readers, your MatchGirl spends a lot of time in her day-to-day working and living on social networks. As a social media professional, she has to spend a lot of time thinking about how people connect and communicate. As a person who loves to connect people, she spends a lot of time using these platforms for herself.

Next week, Work It Brooklyn presents a panel discussion on using social media, and non-traditional means, to promote your creative business.

I'm really excited to be moderating this panel - we've got Aaron Goldfarb, author of How to Fail and The Cheat Sheet; Kiki Valdes, painter and founder of Ownzee and OpenZine; Jeff Ramos, personal branding specialist; Laura Zapata of The Cools; Allison Robicelli of, well, of course, Robicelli's!

These are all people who have not only used social media platforms to promote themselves and their creative businesses, but who have really thought "outside the box" to make things happen for their businesses.

Next Wendesday, November 9, Work It Brooklyn is please to present this panel at Brooklyn Winery in Williamsburg. For more information and to register, please check out the Eventbrite page: http://wib11911.eventbrite.com/


Space is limited, so register (here) today!

What Democracy Looks Like

Gentle readers, your MatchGirl, as you know, is not afraid to take a political stance on this blog.

She's not afraid of ruffling feathers. And she's not afraid of asking you all to take a stand.

Your MatchGirl was unemployed for a year and a half. At the height of the recession. And during that time, she worked her butt off. Did she take jobs that paid $8 an hour? No. I was lucky that I was able to collect back on my unemployment insurance and get some benefits. And I knew that if I fell into a job making $8 an hour, there would be no time to look for a job to put me in the right direction. But the reason I was unemployed at all was because the banks fucked up. And the small business I worked at couldn't keep going. I was a casualty. And I rose from the ashes of that company - to push myself into a better place. To help you all get to a better place.

But the world, the one we walk in and out of every day, is not becoming a better place. Not for ordinary people.

I hope that you will all take the time, just 10 minutes, to watch this video, embedded below, by my friend Mike Gill.

When your MatchGirl first saw it, tears came to my eyes. To see the veterans, older men, who served a country they loved and who have watched it fall apart, lock arms, and insist on being the first line of defense against the oncoming police... It's powerful stuff.



"What Democracy Looks Like: The View From Occupy Boston"
from Michael Gill on Vimeo.

Your MatchGirl is a liberal person. You all know that.
I think it's fine for you to have different views than I do. I think as long as you're informed, dear readers, on the full picture, with all the facts, and not just collecting soundbites and parroting them to your friends or to those who disagree with you, that we can agree to sit on our opposite sides.
Your MatchGirl is against war. I have friends who are veterans and not only do I respect them, I am in awe of them. I could not do what they have done. I couldn't carry that passion. I also have family members who are veterans - my dad, of Vietnam, and my Grampa, of WWII - and who are still in the military - my cousin Angus joined the Marines in 1992 and still serves, including as a medic in Afghanistan.

I know people who work on Wall Street.

I know the 1% and I am amongst the 99%.

Your MatchGirl is not occupying Wall Street.
But I have friends at both Occupy Wall Street and Occupy Boston. And I'm proud of them.
They are not "lazy hipsters" nor are they "trust fund kids". They are people in their late 30s and 40s, who have worked hard, who have chased their dreams, who are finding their voice. And who are asking for a better life - for themselves and for those who will come after us.

In "An Open Letter to that 53% Guy," Max Urdago writes:

We can have a reasonable standard for what level of work qualifies you for the American Dream, and work to build a society that realizes that dream, or we can chew each other to the bone in a nightmare of merciless competition and mutual contempt.

I suggest you all check out his letter.

Because whether you want to Occupy (Wherever) or you think it's all a crock of shit, Max makes some great points.

It's all about fixing the country. And fighting to keep it a great place to live and work and raise a family.

It's all about the American Dream being about more than working 70 hours a week for just over minimum wage and not even being able to get your teeth fixed or have a regular doctor's visit.

If we really want America to be great again, we need to remember what made it great in the first place.

Revolution. Equality. And Democracy.

Pitch Yourself With a Soundbite

It's all about the headline, isn't it, gentle readers? As our connected society spends more and more time online, it's all about conveying your message, complicated as it may be, in the least amount of characters.

If you think about it, this makes a lot of sense.
And, no, your MatchGirl's not just talking about Twitter.

Think about newspapers, tabloids and those trashy magazines you just can't help but pick up when you're waiting in the checkout line. Why do you pick those up? Why are you drawn to flip through them. It's the headline, of course.

The same goes for our digital world. The Tweets that are most clicked on draw the reader in - they make them want to click the link. Your MatchGirl experiments with this all the time. She will send out the same link several times a day, with a different "teaser" or headline to draw you in. And while I'm still figuring out that formula, it's a great experiment to see what tweets are opened versus how much time is spent on those posts. (If I find a perfect formula, I'll be sure to let you know.)

Now, let's get to the soundbite.
Think about what you know about the Republican presidential candidates.
Think about what you know about the demands of Occupy Wall Street or even the Tea Party Movement.
Or, to be frank, anything that's happening in the news right now.
For the most part, unless you've done some research and due diligence, what you know about this stuff has come to you in soundbites - quick and pithy, 30 seconds or less.

People are the same way.
What you know now about your friends, it's all on Facebook, or Twitter, or LinkedIn. It's the soundbites they are choosing for themselves - it's the face they put out to the world. It's the few moments of the best of them that makes you want to read further into their lives.

And the same is true in your job search. We've talked here about the 2-minute interview and we'll keep talking about it. Practicing your pitch - whether your trying to sell yourself or your product - is the best way to get your story out there. People's attention spans are short, and no it's not due to social networks or Mtv, it's because people are, most of the time, really busy trying to figure out what will be best for them. Not you. It's because they have their own agenda. It's because while they're talking to you, in the back of their minds, they are making a grocery list, or going through their agenda for the next day... even if they are paying attention (OK. Not always, but a lot of the time).

So, practice your soundbite. Think about the 30 seconds of your elevator pitch that you want people to remember most. This is your moment to shine. And most of the time, you don't get much more than that. Just a moment.

Ghosts In The Machine

As we go through this life, there is a constant ebb and flow of people we meet. Of people we lose. Of people we loved but we'll never see again.

Your MatchGirl, gentle readers, has been seeing ghosts. Not the kind that horror movies and Halloween specials are made of but ghosts of the past.

Maybe visions is a better word.

It's funny because in the age of social networks, we forget how easy it once was to lose hold, to lose track, to lose contact with people. But I think it still happens. And when you come face-to-face with one of those ghosts again, it brings you back to another time and place.

Your MatchGirl writes here, often, about using social media for your job search, about the importance of networking and keeping track of who you meet - of heling others because one day they might help you. We forget sometimes, though, in our push for the next big thing - the next job, the next promotion - that there are people from other parts of our lives who have helped us grow to where we stand now.

I was interviewed recently and asked, "What do you wish you knew when you were in college?" This is something that your MatchGirl has thought long and hard about. And the answer is something that brings ghosts to mind:

I wish, when I was at school, that I had known it was OK to follow my gut. I listened to a lot of advice from a lot of people, including some who told me I could never be more than I was – that I wouldn’t make it – and I wish I had known it was OK to ignore those people. That all advice should be taken with a grain of salt.

Because a lot of those people offering advice were not professional advisors (though a couple might have been professors). They were friends and lovers. They were people who saw me the way they imagined me to be, not the way that I could be. Not the way that I saw myself. When I was in school, I was not agressive about my wants and needs, I, for the most part, kept them hidden (this is something that started in elementary school, when it was not OK to speak up). In retrospect, I guess I was embarrassed to share my dreams and to show that I could make them happen.

This certainly held me back. But it also helped me to get where I am today. And every now and then a ghost pops up to remind me of the way things used to be and the way things might have been.


I'm curious, what ghosts are haunting your progress? Are there any visions out there holding you back?

Follow Your Dreams

This morning, I woke up in a hotel in Bogotá, Colombia.

I'm here to represent my company for Social Media Week. And I'm stoked.

With my recent promotion, to Head of Social Media, I've been doing a lot of thinking about what got me here and where it can take me. I've been thinking about the people who have helped me along the way and what I have learned from all my experiences.

This path is my own.

No one else could have made it for me. I could not have imagined it five years ago, let alone in the mid-90s, when I was graduating from University.

Catching up with a friend the other day, I told her of the new title and she looked at me, eyes wide, and said "That is so perfect for you."

It might have taken me a long time to get to where I'm going, but I'm very happy to be on the right path!

Making The Most of Long Term Unemployment

Recently, gentle readers, your MatchGirl posted about the cycle of long term unemployment. She also posted about how more and more employers are saying that unemployed need not apply to their job listings.

This is a trend that troubles your MatchGirl. Unemployeds are the ones who need the jobs being posted. Of course, there are plenty out there who are under-employed, and could use a leg up, a better income or a job more fitting with their education and training. But, at the end of the day, right this second, the people who really need that job you've just posted are the unemployed.

Here's an idea for the long term unemployed, looking to make themselves more appealing to hiring managers. Volunteer.

LinkedIn, the social network for professional people, has recently updated their formatting to let you add volunteer experience to your online resume. And this is great.

Part of the reason that businesses are not keen to hire the long term unemployed is because they feel that they must be lazy people. They feel they are the kinds of people who take the east way out or mooch off the system or are not going to be able to play well with others. A significant gap - and unexplained one - on your resume, is never going to look good. So add the work you've been doing that you're not getting paid for.

This is something that your MatchGirl did, when she had been unemployed for a while. She added a related experiences section - to the top of her resume - to highlight the activities she was participating in during her unemployment. I'm certain it helped my resume get a little higher in those piles on the HR guy's desk.

You not only need a job, you want one. You're not lazy. You know it. Now - prove it to them. Get yourself out there and do some good work. And don't forget to tell the world.

On Being Poor

Gentle readers, your MatchGirl is so very tired. She is tired of being poor.

Though I am employed, I feel like my income level has been slowly moving backward (Don't take this the wrong way. Your MatchGirl knows there are loads of people worse off than she.), since I was laid off (due to downsizing and company shutdown) in the Autumn of 2008. It's hard to make a buck in New York City ... well, more importantly, it's hard to save a buck in New York City.

And while the millenials may be more focused on moving up and forward than on planning for what happens, later, as this post on Brazen Careerist recommends, your MatchGirl has been out of her twenties for a long while now. And, though I didn't think about saving money then, I also didn't really think about my long term career goals. In my twenties, I thought about how to pay the rent and how to get groceries and how to have enough left over to have a meal out here and there and to buy some new, yet inexpensive, clothes from time to time. I didn't think about tomorrow.

But tomorrow is here.

Now I am doing something that I enjoy. That is so "me." That I am planning a long term career around. But I still find myself struggling financially. So what's a girl to do?

Your MatchGirl, dear readers, is looking for something more. Something extra. And, as she enjoys writing for you here on this blog, on A Precious Environment, and on her work blogs, she is looking to take on some freelance writing (ghost, copy or other) as a way to supplement her day job.

It's hard to admit that you're not quite where you want to be, where you're working towards, especially this late in life. I am fully self-aware, gentle ones, and I am, as long time readers know, not afraid to reach out and ask for what I need or to tell you what I am looking for. I love my day job. But right now, especially with Boyfriend out of work, I need to supplement that.

Let me know if you know of anything...

Private Eyes: Protecting Yourself From Social Media's Prying Eyes

On Friday, gentle readers, your MatchGirl came across and interesting snippet on MediaBistro. The FTC has given approval for a new company that specializes in social media background checks.

As many of you navigate the current world of unemployment and under employment, job hunting and freelancing, you might have wondered how you should handle your online existence. It's part of the reason that, when your MatchGirl started this blog in 2009, I kept Unemployed Brooklyn anonymous. I was job hunting and I was worried that something I wrote could hamper my hunt. As time went on and I gained a bit of a following, and the economy remained in the crapper, it seemed silly not to allow my story to be covered and shared. So I happily shed the blanket of anonymity and put myself out there full force. Along the way, all I've been is me.

But that's not for everyone.

And, even though I am nothing but honest when I write online, I do still make sure to conduct myself with a certain amount of decorum. It's still a public forum, anonymous or no.

Tips for those worried about what others may find when they run a Google search:

That MySpace or Friendster account you created in your younger days - where you thought the bong in the background or the picture of you doing an (underage) keg stand were hilarious and harmless? Delete 'em. The pictures or the profiles, it doesn't matter. Even if you haven't logged on to those sites in years, the internet never forgets.

Set your security level to private. Worried that you may offend someone with strong political or religious beliefs. Worried that your personal lifestyle may not look too good to the CEO? Don't share them in a public forum. Put Facebook's security settings on their most private and limit your network to only those you know, who know the real you.

Keep Twitter toned down. I'm a big believer in Twitter accounts being open and public (though I understand that some people use them as they use Facebook, just to connect rapidly with people they already know), but if you are going to be open to the public know that, know matter how crafty your pseudonym, someone will figure out it's you.

Basically, dear readers, while living your life online, use common sense. If there's nothing bad to find, no social media background check is going to find it. It's that simple.

Any tips that you use to make sure your social media presence is squeaky clean? Leave them in the comments.

Awesome infographic about Social Media and the job hunt, via Mashable.

Secret Path to the Stars

Lately, gentle readers, several people have asked your MatchGirl how she went from being unemployed to heading up social media for a digital media company in Manhattan. People are asking me what was my secret.

Here it is.

I did the work.

I put myself out there.

I blogged.
I Tweeted.
I made Facebook groups.
I managed communities in real life and online.

I wrote and wrote and wrote. I put it all out there.

I imagined what I wanted to do and I looked for it.

Long time readers will know that it's not what I originally envisioned for myself.

But over the year and a half of unemployment, of getting out there and meeting people and connecting people and founding Work It Brooklyn (with two awesome gals) and constantly creating contents for blogs, something changed (as so often happens in life). I came to the realization that, though I love sewing and crafting and baking, what makes me feel the best - the most accomplished, is helping people connect. So a career that revolves around using social media platforms to make that happen - and educating people about the nest ways to do it for themselves - is amazing.

Advice, dear readers, think about what makes you happy. And write your resume to that. You'll find your calling. Or, maybe...  your calling will find you.