Tuesday, March 27, 2012
You: The Brand | Part Three - Now What?
Come now. You didn't think that people would just come to you, now that you've got this beautiful resume and those coordinated social media profiles, did you?
If you are your own brand (hint: you are), you need to get out there and sell yourself!
And yes, gentle readers, your MatchGirl is well aware that this might be the hardest part of all.
As many of you know, I co-host networking events for creative freelancers and entrepreneurs in Brooklyn. I attend as many events as I can, that are geared to tech and social media especially. If I have an opportunity to network, I will do my best to get myself out there. When I was working for an agency, I did it on behalf of the agency - smiling, shaking hands, speaking in a positive way about all the cool things we were doing or had in the pipeline - and I'd do it for myself, as well. Here's the thing, dear readers, it's 100 times easier to sell something or someone else than it is to sell the idea of yourself.
A few things you're going to need to get started:
Business cards. Even in this digital age, many people still like to collect paper business cards to add to their collection. Don't use price as an excuse. You can get beautiful, custom cards a few bucks. Services like Moo Cards (where I actually got mine for free, using a Klout perk) and VistaPrint offer great products at very affordable prices.
A charged phone. Others may not be as on top of things as you are. Make sure your mobile is charged so you can take the phone number and email address of anyone you meet who you'd like to get in touch with in the future.
Chutzpah. Going to events and putting yourself out there requires a lot of gumption. You're going to need to go up to people you don't know and introduce yourself - representing the brand of you. You're going to need confidence to do this - confidence in what you're selling.
Next post? How to talk about yourself without coming across as a braggart or a bore.