Wednesday, November 9, 2011

New Channels for Old School Businesses

Tonight, gentle readers, your MatchGirl is moderating a panel on how to use social media to promote your creative business. It's a Work It Brooklyn hosted discussion. And it's important.

On a call just the other day, a colleague asked if we were doing enough to cater to small businesses. Do digital events and social media conferences preach to the choir, or do they seem open and inclusive, and, to my mind more importantly, educational, to the public at large? Your MatchGirl finds the tech community in New York to be one that's super welcoming and inclusive. But she also agrees that conferences are often expensive and geared towards those already working within the industry.

That's partly why I'm so excited for tonight's Work It Brooklyn event. Through it, we hope to educate people on how to use social media to promote their creative business. To promote themselves. We've got an amazing group of people on board, all of whom have built their own brand and business via online social networks and non-traditional means.

This event will give you a little education on how to use social media platforms, and your existing networks, to promote yourself. The world of social media platforms is about more than looking at pictures of kids and kittens. It's about more than 140 characters of what you had for dinner. It's about more than a fucked up little kid, fresh from the dentist's office.

It's a tool. And what you do with it is up to you.

Interested? Register here.

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