Find And Follow Your Passion With New York Creative Interns

This post was originally posted on Work It Brooklyn:


On November 10th, join creative college students and young professionals for a full-day of discussions and workshops designed to give you the tools needed to create you dream career. Meet creatives from the most exciting companies in New York City, get an edge in your career, and make amazing connections.

Our friends at New York Creative Interns are hosting another spectacular event and Work It Brooklyn is so stoked to announce our involvement as media partners for this amazing event. Speakers include creative professionals from Travel Channel, New York Magazine, USA Network, Behance, MoMA PS1, and many more. The event also includes a 50+ company career fair.

Start your Saturday morning keynote is Tina Roth Eisenberg (aka @swissmiss), attend the internship and career fair and choose amongst several cool sessions to attend over the course of the day.

For our Work It Brooklyn peeps, might we suggest:Seeking Success Within: Reveal What You Want & How To Achieve It with Rhonda Schaller, Director // Center for Career & Professional Development Pratt InstituteFrom Creation to Compensation: Overcome the Starving Artist Stigma with Rebecca Taylor, Communications Director // MoMA PS1; Tim Smith, Manager // Marvel Comics; Opus Moreschi, Colbert Report; Sarah Cooper, UX Designer // GoogleCreative Alchemy: Convert Opportunities into Career Gold with Monico Lo, Senior Art Director and Megan Nuttall, Senior Writer // both of kbs+The Art of Negotiation: How to Earn What You're Worth with (friend of Work It Brooklyn) Jim Hopkinson, President // Hopkinson Creative Media

But, hey, if that particular line-up is not your thing, check out the schedule and choose the sessions you’d like to attend.

Details:Find & Follow Your Passion: A Full Day ConferenceBy NY Creative Interns in partnership with the Center for Career & Professional Development at Pratt Institute.Date: Saturday, November 10, 9am - 5:30pmLocation: Pratt Institute. 200 Willoughby Ave, Brooklyn, NY 11205Register: conf.nycreativeinterns.com

Tickets: Students: $50 // Recent Grads: $75 // Young Professionals: $150Work It Brooklyn members, use the code WorkItLove for 20% off any non-Pratt ticket.Register and learn more: conf.nycreativeinterns.com

May Day

Today marks May Day, gentle readers, a day when we take pause and think about the rights of those who labor daily. The workforce has changed, of course, since the origins ... but we're still a world full of workers.

What will you do today?
Will you join the Occupy movement in protest and strike?
Will you go to work like it's any other day?
Will you take a moment to think about where we, as workers, as unemployed and underemployed, stand in this world?
Will you look at the protests around the world and think that you have it so good? Or so bad?

Your MatchGirl is interested in your comments. Tell me.


Image source

The Road Less Travelled

Your MatchGirl, gentle readers, has been freelancing since her layoff in January.

This has been an interesting ride for a girl who always takes the safe steps. The secure path. But the more I think about it, I wonder how secure that path has really been.

It's been the easy path. Yeah. That's right. It's been the easy one.

And I'm done with the easy path.

Because the easy path hasn't brought me the security that it was supposed to. It didn't bring me a 401K or a ton of money or a house with two cars in the yard... The easy path has just been the not scary one.

So now, dear ones, your MatchGirl is on the scary path. The one she's not quite sure where it leads. There may be bumps ahead, but there might be mountains to get to the top of. All I can do is keep travelling down it, making choice as I go along.

What path have you taken, gentle readers? What is the scary choice that you've made lately? And was it for the best?

I want to know.

Gut Feeling

Gentle readers, your MatchGirl has posted here, many times, about how important it is to follow your heart. Especially in your job search. In the quest for your career. And I've written before about facing your fears.

Some of these things I wrote when I was employed, some when I was unemployed. Some I wrote having faced the problems. Some I wrote not having truly dealt with them at all.

But, dear readers, you know that your MatchGirl would never give you advice that she herself would not take.

So today I remind you to follow your gut. Face your fears. And don't only dream your dreams, but figure out how to live them.

If I can do it, even if tenuously right now, then you most certainly can, too!

You: The Brand | Part Four - Make It Work

Gentle readers, on Tuesday, your MatchGirl promised to come back to you with some tips on taking all that you've learned over the last few posts - your new resume, your awesome social media presence and a little bit of chutzpah - and making them work together. To sell yourself to people you've never met before, to people you're just meeting and to people who you really want to get to know.

This is something your MatchGirl has written about before, for her friends at Brokelyn and for the fine folks at Social Media Week NYC, and it's something that I'd like to share with you.

Here are my five points to remember when attending a networking event or trying to sell yourself to a prospective employer:

1. Elevator Pitch: I've been talking about this since 2010, and I've written about it several times. Practice this. Most times you only get two to three minutes to tell your story. Make these minutes count.

2. Listen as much as you speak: Something else that your MatchGirl has touched on here. You need to remember that looking for a job, promoting your brand and building your business is all built on connections.

3. Keep moving: If you're at a networking event, don't spend the entire evening talking to one or two people. Move around the room. Excuse yourself and talk to some new faces. That's why you're there, after all!

4. Follow Up: After the event, or an interview, or even an impromptu meeting, where you've grabbed a business card, follow up. Shoot the person an email, connect on LinkedIn, or even Tweet at them to say hi. Keep the lines of communication open.

You: The Brand | Part Three - Now What?

All right, gentle readers, if you've been following along the past couple of posts, you are prepared for the next step: Taking the pieces of what you've put together and doing something with them.

What?
Come now. You didn't think that people would just come to you, now that you've got this beautiful resume and those coordinated social media profiles, did you?
If you are your own brand (hint: you are), you need to get out there and sell yourself!

And yes, gentle readers, your MatchGirl is well aware that this might be the hardest part of all.

As many of you know, I co-host networking events for creative freelancers and entrepreneurs in Brooklyn. I attend as many events as I can, that are geared to tech and social media especially. If I have an opportunity to network, I will do my best to get myself out there. When I was working for an agency, I did it on behalf of the agency - smiling, shaking hands, speaking in a positive way about all the cool things we were doing or had in the pipeline - and I'd do it for myself, as well. Here's the thing, dear readers, it's 100 times easier to sell something or someone else than it is to sell the idea of yourself.

A few things you're going to need to get started:

Business cards. Even in this digital age, many people still like to collect paper business cards to add to their collection. Don't use price as an excuse. You can get beautiful, custom cards a few bucks. Services like Moo Cards (where I actually got mine for free, using a Klout perk) and VistaPrint offer great products at very affordable prices.

A charged phone. Others may not be as on top of things as you are. Make sure your mobile is charged so you can take the phone number and email address of anyone you meet who you'd like to get in touch with in the future.

Chutzpah. Going to events and putting yourself out there requires a lot of gumption. You're going to need to go up to people you don't know and introduce yourself - representing the brand of you. You're going to need confidence to do this - confidence in what you're selling.


Next post? How to talk about yourself without coming across as a braggart or a bore.

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You: The Brand | Part Two - Social Networks

Earlier in the week, gentle readers, we wrote about beginning the rebranding of you - starting with your resume.

Today, your MatchGirl wants to talk to you about branding yourself across your social networks. You might think that this is the least of your worries, but in this day and age, where employers are Googling your name, where some interviewers are asking for social logins, and where unemployment is still over 8% across the country, you need to pay careful attention to how you come across. Everywhere.

Let's talk about that. Take a peek at my Google profile picture here on Blogger. Then head on over to my Twitter account. Check out my about.me page and you'll see the same image. Pinterest? Yep. Instagram (viewed here with Webstagram)? Check. And if you were to meet me in person and see my business card, you'd see the same image. Why? Because your image on social platforms is a branding opportunity. And on social platforms, consistency matters.

I make an exception on LinkedIn, where a straight up, pro-looking headshot is more appropriate. You'll notice, though, the same color combos - navy and white (and me). There is no doubt that these networks are related. Are you on LinkedIn? Take a second and check that your photo is one a potential employer would be drawn to - no babies, no pets, no plastic beer cups. Refer to Tuesday's post and make sure your resume fits the brand of you that you're building now - not the person you were ten years ago.

Is your Facebook profile private? Or is it one that any one can see? That search engines can index? If you want to use Facebook as a place to espouse political views, to share pictures of you doing keg stands or anything else that a potential employer might find ... unseemly, make your profile private. My personal Facebook profile is private, while I have a page for Unemployed Brooklyn. And I use LinkedIn for connecting with professional organizations and people.

What about Twitter? What are you talking about and sharing? Does it reflect how you want to be perceived by others?

What other social platforms do you live on? If they are public, are you cognizant of what you are putting out there? Right now, you need to be all about selling the brand of you and if you're not paying attention to what that brand is saying, you may get overlooked for someone who is better at it.

I'll finish, gentle readers, with one big question to ask yourself when you're living online:

Is this something I'd be embarrassed by if my mother saw it?
If the answer is yes, you probably don't want a potential boss to see it either.


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You: The Brand | Part One - Your Resume

You. You are a brand. Whether you like it or not. Whether you want to be or not. You are a brand and you need to sell yourself as such. Whether you are a freelancer, a person on the hunt for a full-time job or anything in-between. The brand of you is something that is more important in the digital age than it has ever been before.

Gentle readers, this is something that your MatchGirl has touched on before, but let's look at it a little more specifically - you're one person, on a job hunt, creating the brand for the product you are trying to sell - YOU.

First things first.

You need to tell your story.
Not sure what that is? Let's start with your resume.
Here's a great exercise:

1. Grab a notebook and pen (yes - go analogue, it will be easier to edit and get your thoughts together).
2. Write down all the key words that your dream job requires - whether you're looking for a job right now, or if you just have one in mind for down the road. Pull these words from job postings, from the LinkedIn profiles of people who have your dream job and from what you think your dream job requires. 
3. Then write down all the qualifications that you have, for any job. I like to do this exercise using columns, but you can use different sheets of paper, too.
4. Where do they meet up? If you've been working towards a goal, there will be loads of overlap.
5. Pull up your old resume - I like a printed copy so I can mark on it, but feel free to use your favorite text editor.
6. Take a hard look at your resume, at what it says. Are the key words for your sought after job in there? Can they be? Pen in hand, go through the bullets of your resume and insert the skills you've got, that match your key words, into your resume.
7. Have stuff on there not related to your dream job? Spent a year slinging burgers but looking for a journalism job? Can that year. Unless you're looking for your first job, you've got relevant work experience, volunteer experience or even college experiences that will add weight to your targeted resume much more than that year when you were just working your bum off to make rent.
8. Know someone who's working in your dream area? It's best if they're senior and have been in a hiring position before. Ask them to review your resume. Your MatchGirl has done this and it was one of the smartest things I did. Don't be proud - your friends and your close network want you to succeed. 
9. Make the changes suggested. Seriously. 
10. Upload to all job boards where your old resume was, LinkedIn and any resume section of your website or blog.

This is a really good start. Congratulations!

Next post, branding yourself across networks.

Photo ᔥ VivaScriva

Pick A Job | Advice from Mad Men

This is America. Pick a job and then become the person that does it.  - Bobbie Barrett, Mad Men "The New Girl"

Last week, gentle readers, your MatchGirl wrote about whether it was possible for one to truly reinvent themselves in the digital age. With our more connected world comes greater visibility. And less of a chance to hide who you might have been.

In thinking about it more, though, I wonder if we can use social tools to - not to hide from who we were - but to be open about our transformations. 

It's something I've certainly done, from the beginning of my time writing Unemployed Brooklyn through the fun ride of Hire Me Martha to me finally landing in a place that I truly love - thinking about, playing on, moving forward with and working in the field of social media. 

On some level, this quote still rings true. America is still the land of opportunity, the place where you can decide what or who you want to be and then work your ass off to do it. Sure, it matters, still who you know and who you meet. But you can know those people. You can met them. And social tools make it even easier.

So, did I follow the advice of Bobbie Barrett, Don Draper's ambitious lover in season 2 of Mad Men? Yes. I did. And then I went further.

I've been nothing but transparent about my career change. I've been nothing but honest about who I am and where I come from. I'm happy to tell would-be-employers that I don't come from a traditional PR or marketing background. I didn't study it in school. I learned it in the real world. In a country where Americans have, on average, 7 jobs in their lifetime, isn't it better to keep learning and growing as you work? To keep acquiring new skills? To keep making your personal brand stronger and more marketable? 

If I'd learned these skills in school, I wouldn't have been taught about social media. It didn't exist. And it's possible I would find myself in a much worse unemployment position than I do right now. Because it's very possible that if I had been taught PR or marketing at university I would not have figured out the social tools that are so very necessary in today's world. 

I wouldn't have fallen in love with social media because I wouldn't have found it on my own. I wouldn't have been in a position to take chances and express myself. I might not have thought to start this blog.

Or maybe I would have figured it out.

It's no good looking at what might have been, anyway. But, gentle readers, it is important to focus at the task at hand.

So, take Mrs. Barrett's advice: Pick a job and then become the person who does it.

Reinvention In The Digital Age

It used to be, gentle readers, that one could go off to college and be a different person than they were in high school. It used to be that one could move to a new city or a new country and be a different person than the one they had been before.

And your MatchGirl isn't speaking about anything nefarious. It's simply that it used to be so simple to leave one's old self behind. To invent yourself from scratch. Or, at the very least, put aside your bookish nerdy self and become a cheerleader-type. Or some such thing.

But how do we do that now?
In this digital age, when everything about you is available for everyone else to see?

It's hard to escape your past, for sure, but it's not so hard to look to your future.
Your MatchGirl's advice to those looking to reinvent themselves, just do it. You don't need to forget who you were (or are) to get where you are going. But you do need to see where it is you want to be.

And honestly, from one geeky girl, who never did turn into a cheerleader-type, to someone probably not that different (if you're reading this little tome, anyway), why would you want to lose all that old stuff? It's what adds up to make you who you are today. And that person ... probably doesn't suck.

Interviews Are Conversation

As your MatchGirl heads out on another job interview, it's important to take a moment to talk about them, gentle readers.

An interview is a conversation. You need to give as good as you get.

Here are a few tips to help you through:

Dress up. Even if it's at a jeans and t-shirt kind of place. Take your clothing to the next level. It shows you care.

Don't interrupt. This is hard for some people, but it's important to remember. Bite your tongue and hear your interviewer out.

Pause. Don't jump right into you answer. Take a moment. Think about what you'll say. Then go.

Don't say "like" or "um" in your sentences. If you're searching for the word, simply pause. You'll seem more intelligent.

Eye contact is important. It shows you're paying attention and that you're interested in the job.

Ask questions. Come in prepared with at least one question. If you're meeting with several people, this is a rough one sometimes, but you can do it. Asking questions shows that you're excited about the place and the position. It shows that you listened as they were speaking and that you did some research before you showed up.

Remember that this is two (or more) people sitting down for a conversation. And it's as much about them, who they are and what they are looking for, as it is about you. If you keep this in mind, you should do just fine.

Good luck to you - and me!

Hiding In Shadows

Today, some groundhog, with a cute name, in some city in America, peeped his little head out of his burrow and saw his shadow.

Or he didn't.

As I write this, gentle readers, I have no idea what the rodent saw.
And it doesn't matter. Not one little bit.

Life keeps on moving and there's no reason that one should hide in the shadows.

Get yourself out there. Say hi. Be seen.


Whatever you do, no matter where you are in your own life, don't go hiding from your own shadow.

Putting The "Un" Back In Unemployed

Gentle readers.

You may have noticed that the name of this small blog has changed from Unemployed Brooklyn back to its original title - Unemployed Brooklyn.

Yes. That's right.
Your MatchGirl is once again on the dole queue.
The company for which she worked faced some setbacks in the fourth quarter, which led to a major restructure. While they'll probably push through and come out all right on the other side, for now, your MatchGirl and several of her colleagues are pounding the (virtual) pavement.

Don't despair, though, dear readers,  Your MatchGirl feels totally OK.

Your MatchGirl will keep you updated as she moves forward in her quest for a new position. And of course, this little tome will continue to bring you thoughts on the plight of the under and unemployed in this country as we move through the current election cycle.

Stay tuned ... I have a feeling there will be a lot to talk about.

The New Great Depression

Gentle readers, your MatchGirl is a bit terrified. Terrified of what's coming down the pike. Terrified of what is going to become of us.


In reading this piece in the Washington Post earlier this week, I realized that we really are coming to the next great depression in America.


The article, an adaptation of Bruce Springsteen's intro to Someplace in America: Tales From The New Great Depression, reminisces about a book that came out 30 years ago, by the same authors, filled with pictures and stories of ordinary Americans just struggling to get by.


Springsteen writes:

That book — “Journey to Nowhere,” by Dale Maharidge and Michael S. Williamson — put real lives, names and faces on statistics we’d all been hearing about throughout the ’80s. People who all their lives had played by the rules, done the right thing and had come up empty, men and women whose work and sacrifice had built this country, who’d given their sons to its wars and then whose lives were marginalized or discarded. I lay awake that night thinking: What if the craft I’d learned was suddenly deemed obsolete, no longer needed? What would I do to take care of my family? What wouldn’t I do?

Without getting on a soapbox, these are the questions Maharidge and Williamson posed with their words and pictures. Men and women struggling to take care of their own in the most impossible conditions and still moving on, surviving.

Gentle readers, is this not the same thing we've been talking about for the past (over) three years? What happened to this country, the political rut we are stuck in, occurred be cause we as citizen's were too blinded by the glitter of a small economic boom to see failure coming. What has happened to this country has happened to this country before, yes, in the poverty and layoffs of the 80s - where manufacturing jobs started on their inevitable decline - but also in the wake of the "roaring twenties."

Extremes, dear ones, are not sustainable.

The failure that we didn't see coming - how stupid were we. Plants started shutting down in the midwest and the south. The family farm started getting eaten by the factory farm. Wages were cut in half and half again (The great book Methland: The Death and Life of an American Small Town, by Nick Reding details well what the loss of these types of jobs has done to our country). Towns started to die. This started in the 1980s.

But what did we do? As citizens?
Sure, we donated to FarmAid, but FarmAid still exists. Thirty years later we're still begging for donations to help the family farm. And, maybe, in some places, this is coming. And maybe, as more people really want to know where the food they're eating comes from, we'll see their lives improve. We'll see.

We bemoaned the loss of "real American jobs." We watched Roger & Me. But what else did we do?
Did we "buy American"? Maybe.
Did it help? Not so much.
Because those American cars, at least parts of them, were being manufactured in Mexico and Taiwan and loads of other places where the labor was/is cheap and labor laws barely existent.

What we did not do, gentle ones, is look at the core problem.
What we did not do is to invest in education.
What we did not do was look at spending money now to teach people to be more prosperous in the future.

My generation, Generation X for those of you who pay attention to those things, is the first generation to be, overall, worse off than the one before it. Let's not let it keep getting worse for the ones who come after us.

Let's let our leaders - the ones in office, they work for us, you know - know that we want them to think long term. That we want them to invest in education and innovation. That we want them to look beyond creating 5,000 for the next 3 years and figure out how to create 5,000,000 over the next thirty.

Let's learn a lesson from our past - for once - and push push push for an American where there is a priority placed on learning to the highest level, of the skills that will build a future and carry us forward into the 22nd century.

Sure, we won't be around to see it, but that doesn't mean it's not a worthy investment.

Collaboration

Gentle readers, as many of you know, at the beginning of this year, your MatchGirl joined the street team of Seth Godin's Domino Project. I believe I reflected on it for the first time in February of this year. And I got my first big jolt of inspiration after devouring Godin's Poke the Box- and wrote about it here.

The thing is, dear ones, your MatchGirl continues to be inspired and motivated by this project, even though it has officially come to an end.

What is it that's kept me so motivated?
It's keeping in touch with the other members of the street team, scattered throughout the world.
It's watching them take deep breaths and do the scary things they weren't sure they could do.
It's being part of the community.
And it's keeping the collaboration going.

Your MatchGirl is a big fan of collaboration.
Of coming together.
It's part of why she was so excited to help in the founding of Work It Brooklyn. And why she continues to encourage all of you to come together.

Through working together, we can make good ideas great.
We can make small accomplishments big achievements.
We can turn the germ of an idea into something that will change the world.

No one can do it alone, though.
I promise you that, gentle ones.
No matter who you are. No matter how big your personality. No matter how much money you have. No matter who your parents are.
Anything you do solo in this world can only be made better by coming together with other smart people. Whether they code or write or market or keep your ego in check. If they give you answers and keep your ego in line (no matter your talent) they're worth your time.

What's the best collaborative project you've worked on? What inspires you to keep connecting and collaborating? I'd love for you to share your stories with me.

Work For Free

Your MatchGirl, gentle readers, is from a generation where few people had internships. They were the exception, not the rule. Something that the very ambitious or very connected did. Not really the provenance of the common student. But now ... not it seems, especially in NYC, to get ahead at all, one must have not one but several internships while at university.

And here is where we get to the sticky part.

Unpaid internships, while common, are controversial. To say the least.

A recent article from NPR refers to a class action suit against Fox Searchlight for using unpaid interns as entry-level employees. That, dear ones, is illegal. In fact,"the Supreme Court ruled over 50 years ago that only work done for training purposes could go unpaid. The Labor Department says companies began skirting the rule. Last year, it moved to issue six-point test that for-profit internships must pass to comply with labor laws."

In this rough job market, though, people are looking for any foot they can get in the door. Your MatchGirl certainly relates to this. It's something she pondered during the long, hard stretch of unemployment she faced not so long ago. And, at the end, it was not something that was possible for me.

But I have known people who were looking to change careers who took unpaid internships - to get some experience under their belts, to make some connections in a new environment, to get a foot in the door. For some of them, it worked out well. They have new careers and make more than they were before. The internships were a way to meet the right people and kickstart a job change. For others, it worked out not at all, leaving them still unemployed, out of money and back at square one when the internship ended

I recently moderated a panel on breaking into the tech world in NYC and the folks on the panel, all in their early to mid-twenties, were very positive about internships. They all used them to get interviews, if not their current jobs. Even interning at a prestigious place helped them to get a foothold into a world they were trying to break into - even if they mostly were fetching coffee and running errands. A high end name on your resume, as opposed to a bunch of boutique mom'n'pop places gets you further than you may imagine. When I asked these panelists what they thought of these internships, they were all very positive - very excited. They recommended that anyone looking for a job in our field take any internship that they could get. And that if, in the end, it wasn't what they were looking for, they could just leave it.

I'm not of the same generation. And I have mixed thoughts, personally, on this.

At the end of the day, a lot of companies are on really tight budgets right now. But I think there is a need for transparency. If there is no possibility that intern will ever be hired... they need to know. If there is now way that they will be doing meaningful, resume/portfolio building work... they need to know. I've been lucky to work with some very smart, capable, and talented interns over the years. But I always strived to make it a learning experience for them as well. To offer your experience to someone coming up behind you, and to help them grow into a career/life that is going to be great for them, that is worth so much more than someone bringing you a cup of coffee or doing your filing.

I promise.

New Channels for Old School Businesses

Tonight, gentle readers, your MatchGirl is moderating a panel on how to use social media to promote your creative business. It's a Work It Brooklyn hosted discussion. And it's important.

On a call just the other day, a colleague asked if we were doing enough to cater to small businesses. Do digital events and social media conferences preach to the choir, or do they seem open and inclusive, and, to my mind more importantly, educational, to the public at large? Your MatchGirl finds the tech community in New York to be one that's super welcoming and inclusive. But she also agrees that conferences are often expensive and geared towards those already working within the industry.

That's partly why I'm so excited for tonight's Work It Brooklyn event. Through it, we hope to educate people on how to use social media to promote their creative business. To promote themselves. We've got an amazing group of people on board, all of whom have built their own brand and business via online social networks and non-traditional means.

This event will give you a little education on how to use social media platforms, and your existing networks, to promote yourself. The world of social media platforms is about more than looking at pictures of kids and kittens. It's about more than 140 characters of what you had for dinner. It's about more than a fucked up little kid, fresh from the dentist's office.

It's a tool. And what you do with it is up to you.



Interested? Register here.

My Birthday Wish

Yesterday I turned 36.

That's right, gentle readers, your MatchGirl is now officially closer to forty than thirty.
This dear ones, is a big deal.

Maybe it shouldn't be. Maybe it should mean nothing.
I mean, I look young. People mistake me for young all the time. To my advantage and to my disadvantage. And, in fact, when I mention my age and where I'm at in my life, people say things like "It's OK. You don't look in your mid-thirties."

This, gentle ones, is stupid.

Because whether your MatchGirl could pass for 26 or not, it doesn't make any difference at all.
You see, your MatchGirl is not 26. She hasn't been for a decade. And there is no going back.

Your MatchGirl isn't where she thought she'd be at this point in her life, it's true. She's on her way ... maybe ... in the right direction. She's making hard choices. She's trying to move forward as hard and fast as she possibly can. But today, she ponders being thirty-six. What that means and where she should be.

And as she does, and as she knows many of her readers are younger, she wishes you to live life to the fullest. To not wait around for someone else to offer a hand. To ask for what you need. To take a deep breath and work through all the scary stuff and jump right in to where you want to go.

The worse that could happen? You'll get rejected.
And that sucks.

But it sucks a lot harder to look back on parts of your life and wonder where they went.

My birthday wish, gentle readers, is for you to go as hard and long and strong as you can. It's for you to look fear in the face and laugh. It's that you will not be looking back and wondering which decisions you could have made differently.

Don't take a passive role in your life, dear ones. It's not OK.
And it won't get you anywhere.

My birthday wish is that you learn that at an earlier age than your MatchGirl did.

Work It Brooklyn: Using Social Media to Promote Your Creative Business

As you know, gentle readers, your MatchGirl spends a lot of time in her day-to-day working and living on social networks. As a social media professional, she has to spend a lot of time thinking about how people connect and communicate. As a person who loves to connect people, she spends a lot of time using these platforms for herself.

Next week, Work It Brooklyn presents a panel discussion on using social media, and non-traditional means, to promote your creative business.

I'm really excited to be moderating this panel - we've got Aaron Goldfarb, author of How to Fail and The Cheat Sheet; Kiki Valdes, painter and founder of Ownzee and OpenZine; Jeff Ramos, personal branding specialist; Laura Zapata of The Cools; Allison Robicelli of, well, of course, Robicelli's!

These are all people who have not only used social media platforms to promote themselves and their creative businesses, but who have really thought "outside the box" to make things happen for their businesses.

Next Wendesday, November 9, Work It Brooklyn is please to present this panel at Brooklyn Winery in Williamsburg. For more information and to register, please check out the Eventbrite page: http://wib11911.eventbrite.com/


Space is limited, so register (here) today!

Wearing Disguises

Gentle readers, today is Halloween.
It's a day of masks and disguises. It's a day of dressing up as someone else.
Sometimes those costumes are aspirational, sometimes motivational, (sometimes just ridiculous).

But we put on costumes every day, don't we?

We show one mask at the office, another to our lover, another to our parents or long-time friends. We put on costumes to steel ourselves against a potentially very bad day. In hopes of making a day better. In preparation for the best and for the worst.

Your MatchGirl, gentle readers, does this, too.

It's only human, I think.

But are there times when this can hurt us? Or, are there times when we should be wearing disguises when we don't have them on?

Your MatchGirl is thinking particularly about the workplace. The average 9-to-5 is not News Radio or Bones or even Cheers. Even if you get along very well with your colleagues, your workplace is probably not where the majority of what's important in your life really goes down. Sure, it's the place where you spend the most time. And it's so good to get along with those people that you are spending 8+ hours a day with. But do you need to show them all of you?

This is something your MatchGirl has been considering lately. When can showing too much of who you are - too much of what makes you tick - be detrimental to you at your job?

Maybe it's good to put on a mask before you head out to your morning commute.
What do you think?