Monday, October 17, 2011


Gentle readers, when your MatchGirl was unemployed and looking for a new job. Looking to turn her life into a new direction, she had to learn to tell her own story.

And when you are building your personal brand, you need to figure out the best way to tell you story.

Your MatchGirl lectures you here all the time about the best way for you to tell your story. She talks about the two-minute job interview. She talks about how you can sell yourself with a soundbite. And she shares the stories that others are telling - to inspire you to action.

If you're looking for a new job, if you're a freelancer - you need to be able to tell your story and tell it well. You need to practice sharing it. You need to be able to let others know the key points about you.

People are short on time. They are short on attention. So you need to hold on to it.

And, hey ... everyone likes a good story.

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